Problem: As Millennials are hyper-connected and used to high-tech upbringing, they have a completely different buying process from the previous generations.
Never before has behavioural economics varied so much as it has since the Millennials have entered the market as a consumer. They choose to spend their disposable income differently and they respond differently to the world around them.
Millennials have outspent Baby Boomers in 2017 and are known to have the least established brand loyalty, most pent up purchasing demand, and buy differently than any previous generation.
Should you focus on the latest mobile trend or refocus on the basics? This presentation delivers sales results through ready-to-use actions and unexpected insights that work with the Millennials. Vivek shares his latest research and proven strategies, while debunking costly myths.
Simply put, Millennial consumers are the future of almost every company.